Hi @Sebastiane_Edberg_, looks like I was somewhat incorrect in my statement: Given that counter evars are meant to be used against success events, they should, in-fact, be visit based. The value ‘ ’ was sent during data collection, escaped by Adobe. An eVar can be visit-based and function similarly to cookies. User. For Data Feed and general file delivery accounts, Adobe Customer Care can set up a new FTP account for you. and why not List Prop except that the character limit for a List Prop is 100 whereas the List Variable is 255 for each delimiter value. In this video, get an introduction to conversion variables, also known as “eVars”. Anything above will be truncated. Adobe Analytics; Issue/Symptoms. A maximum of 100 Report Builder requests can be exported to Power BI per workbook. At the moment there is the option to either: always record an event. referrer value so it will be none on that hit, but as eVar persist value so in this case, it will be Page A (10. Existing Functionality: Currently variables such as s. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageRead real-world use cases of Experience Cloud products written by your peersHi @-Stef- PageURL or eVars in Adobe Analytics have a size limit of 255 bytes, hence for any pageURL longer than that, we can consider using two eVars (assuming 255 bytes should be sufficient for pageURL+path; and another 255 bytes for the query string parameter) . In your report suite settings, access your eVar's settings and toggle the reset option to turn it on. s. Allocation Allocation establishes which variable value receives credit for the behavior (i. Hi Simon, There is not a way to extend the limits of a given variable type, but since you are passing data into a custom traffic (prop) variable. Thanks again. See the "List props" section at. However, the POST method is not limited by the size of the URL for submitting name and value pairs. Here's a general guide I like to use, created by a certain veteran in the Adobe Analytics field: - 449100From an architect’s view, we tend to restrict eVars because the maximum limit of eVars per Report Suite is around 200-250 based on Adobe packages. For example, site and country. . Learn. This can come in handy if, for example, you’re dealing with long page names which Adobe will truncate in the Page dimension. If the prop or the eVar isn't fired on some pages. products) For example, we have a number of processes that I want to trigger a completion event for, once. They work similarly to eVars, except they can contain multiple values in the same hit. Use the description field if the name assigned to your reports and metrics does not provide enough clarity to users in your organization. You can set an eVar to a value or a data element. eVar1 "page section X" instances = 1, Occurrences = 2, Visits = 1. What allocation does is assign "credit" to the values for conversions (events). Hello everyone, I listed few data elements assigned with respect to eVars, Props, Events. sendBeacon () method. 4 with the format below. Click Analytics > Admin > Report Suites. My client captures price in an s. You can set eVars either while configuring the Analytics extension (global variables) or under rules. , make a sheet with all of the values from $1 to $100000 and upload it) rather than the Classification Rule Builder approach. So suppose if an evar4 is present in RSID A and you want to use evar4 in RSID B as well so you need to enable that evar4 in RSID B as well and both these evars of RSID A and. You can set page name to any string value, including data. If we do, it poses concerns about the benefits of List Var and. evar 4, evar 5, evar 6, event 1, event 3. Read real-world use cases of Experience Cloud products written by your peersA fundamental thing you need to understand about Omniture SiteCatalyst is the difference between an s. I'm assuming for the evar page dimension, it is not using most recent allocation while looking at visits right? Just wanted to confirm that whe. eVars allow us to give context to our visitors’ behaviors (i. In case there isn't such feature (point 2 and 3) available in Adobe Analytics, then it would be helpful to see a common benchmark that Adobe generally has has seen. If I use list , is it correct the format below? listShop is split with regex with classification rule builder. Thank you very much for all your replies, the detail from really helped explain it more, but thanks very much to I ended up using a combination of all your messages, but could only pick one solution. It will not truncate to 100 characters. Go to the Rules tab, then click the desired rule (or create a rule). You can always set the eVar each time they view the experience, then expire the eVar on visit. Understandably this is done to provide cross compatibility with SC/Adobe Analytics, but by default you could have a contextData key to Friendly Name mapping for AMS and Workspace, and then optionally use props/evars for components that would need to be used in SC. The contains field is limited to 100 characters. Backslash. prop have a 100 character limit. Now, Adobe provides 2 different types Dimensions to us for storing these values-a. BTW, evar byte limit is 255. Obviously, you can make changes to your implementation to capture these values in a custom event. Click Create New Annotation and the Annotation builder opens. . Depending on what your tracking/report needs are, you can track it as an eVar instead, which has a 255 byte limit. Locate the desired dimension item. like “3000” or “10000”, depending on what credit volume a customer requests in his product application for the private credit. Adobe Analytics Increase variable character limits for s. As we advance up the Maturity Model for Analytics and identify the questions that we want. Do you suggest product classification on the purchase page or would u recommend having merchandising eVar? As, I am thinking to classify the product SKU with all the product specific metadata like color,manufacturer,brand etc . 0 API Requests; Analysis Use Cases. In Data Feeds, the post_product_list column may contain the merchandising eVar instances. For example, site and country. hi vitalin58577727 in short: the value of the prop is only stored on the hit where you set the prop. Not reliant on Adobe Analytics nomenclature (prop, eVar, event, etc. this has not only the added bonus of a larger character count, - 542905 There is also a character limit difference, eVars allow for 255 bytes whilst props are 100 bytes. . The. eVar33 = $ ("input#email"). If I use list , is it correct the format below? listShop is split with regex with classification rule builder. eVars. But in your reply which is accepted as solution, the last table, it's said the Adobe Default Referrer is "Bing", but not "none". 10:01AM, Search on Bing > Landing on Page A > Page B > Exit. How can I set list in API 1. 1. On the left, a list of dimensions, metrics, segments, and date ranges is shown. 4 with the format below. I have a about the length for URL. Experience League. That way, if they don't see the experience on the second visit, the eVar won't get credit. If the data packed into an eVar is complicated and sometimes dynamic, you can pack them in a name-value approach, such as the eVar content will be. The interesting thing I saw was, we tracking a search page load as an event. make sure it's not set to something long running like Year or Never - this could mean that the value was set ages. Evar- These are persistent variables. account variable to a dev report suite. It is intended to collect Campaign Codes on our digital platforms with default week expiration and most recent (last) allocation. if you want pathing if you only want to see - 279753A calculated metric was using the eVar, and a Report Builder job was using the calculated metric. COVID-19 Responses. I started to use List variables to store information like this which can save effort on classification, more dynamic option of name-value pair, and also more room to store data. Right-click a point on a table. an eVar keeps the value as long as you defined. Courses Tutorials Certification Events Instructor-led training Tutorials Certification Events Instructor-led training Created for: Beginner. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. Create and configure list variables for use in reporting. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. Can I use listVars with API 1. This setting enables the following lookup tables to be sent with each data feed file: Carrier name: Provides additional context for the carrier column. The screenshots below present the different settings that can apply to a list var: To get a better understanding of these settings and how to configure. Learn. . These values are captured as discrete values, w. Dynamic variables will populate with what's visible in the network call. You can place links with different query string parameter values in different places across the internet. Garbled characters might be seen in Analytics Data Feed. Enable Merchandising eVar. Then, you need to set the list var to evar1value:evar2value:evar3value:evar4value (colon is the delimiter) and in the reporting it will look as invididual line items. If you have a solution design document, you can allocate these custom dimensions to values specific to your. It is a hit-based variable that stores contextual information about products and can be set together with both standard commerce events and custom success events. e. In the top navigation bar, click Workspace. Data Feed does not apply any encoding to the data. The next time you access that eVar's settings, the reset option should be back to its "Do not reset" option. Adobe does not currently offer any options for lengthening it. Go to Components > Annotation. Level 2. Save changes. Courses Tutorials Certification Events Tutorials Certification Events Hello, I created a list Variable. Courses Tutorials Events Instructor-led training Tutorials Events Instructor-led trainingAdvertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageGo to the Rules tab, then click the desired rule (or create a rule). . I am trying to create a conversion variable from a dataLayer object on my site. As you described: Pages Prop1 Evar1 Evar2 Order - 279753Use props: if your value is less than or equal to 100 chars. This incorrect parsing throws off the rest of the product string, causing incorrect data in dimensions and reports. s. Products and Services. Adobe Analytics - Foundation. \\t. The Annotation builder opens. For the purposes of this blog we use s. You can set a prop to a value or a data element. You can set up marketing channel processing rules expiration by going to . Update your implementation to set context data variable names and values. Also eVars have 255 bytes limits and props have 100 bytes limits in reports. But to automate this in a Report Builder report, is has become a manual process. This use case is limited to Data Feeds and is not applicable to Analysis Workspace or API output. Sorry Luca_Lattarini, I still don't see a List Variable that can exceed 255 char bytes. So if I want to use a variable instead of the query - 559595_P， thanks for your reply. Analytics provides a number of variables to collect Analytics data. . Urs_Boller. Testing Rules that Read Variables. Dimensions overview. Courses Tutorials Events Instructor-led training View all learning optionsA custom dimension that you can use in reporting. I'm currently trying to measure a tricky process, that occurs after the page load and up on the interaction with the user, so far so good, this process comes in the form of a widget that also receives the response from. These cookie IDs are stored in a report suite in Adobe Analytics. In your report suite settings, access your eVar's settings and toggle the reset option to turn it on. An eVar can be visit-based and function similarly to cookies. t () (for a page view) or, as is more likely. Developer. Place the dynamic variable prefix in the text field. eVar, s. Hey Great scenario! I believe there's no such feature to find out whether a Hash Collision occured while processing the data for reporting - 443543Adobe highly recommends using good judgment when requesting an increase to unique values in a variable. Adobe does not currently offer any options for lengthening it. It is one of the most common dimensions used in Adobe Analytics, as it provides insight on which pages on your site perform the best. Remember, a prop can store 100 characters and an eVar has 250 characters. Click the 9-square icon in the upper right, then click the colored Analytics logo. For example, site and country. This process is in place to ensure both security and space available for the FTP account. Adobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. i want to implement a merchandising evar (evar100) and i would like to know what kind of separator can i use to separate different value in the same evar. Depending on what your tracking/report needs are, you can track it as an eVar instead, which has a. A list variable on the other side is a variable that can hold 250 delimited. The value ‘ ’ was sent during data collection, escaped by Adobe. Adobe Analytics allows for only one Expiration setting at a time, per eVar. List variables do not have a character limit. In Adobe Analytics, most variables are considered as case-insensitive for reporting purposes. Link Name x eVar1 - because of Hit 2 and also the eVar set in Hit 1. It depends which metric you are using in an evar report. Admin. Learn. So with the eVar settings you can turn the expiry to be hit based meaning it only gets assigned to events and dimensions in the hit that fired it. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. In global suites, its ofte. prop have a 100 character limit. Escapes characters when sent as part of data collection. . Locate the Hierarchy section. 2,083 characters minus the length of the URL for GET requests. This video shows you how to do this. Link tracking calls (tl()) always strip this dimension, even if the g query string exists. Props have a 100-byte limit. interests and hobbies), CRM data, or ad impression data into any Analytics workflow. So for example, let's say you pop eVar1 on every page view with a page name (and let's say the values are "page1", "page2", etc. Almost all variables in Adobe Analytics have a character limit. It will remember previous referrer until it is overwrite by another referral. They work similarly to eVars, except they can contain multiple values in the same hit. If you have over 100 rules, consider simplifying your rule set by using sub-classifications. referrer variable with one of those values. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. . However, please be advised that the limit of 500,000 is designed to optimize the reporting performance. Integrity. Description. . Hello everyone, Can anyone suggest me do Product Id ,product name, product color, product size, product tax, product shipping comes under Prop or eVar . How can I set list in API 1. val (); }); That will set the variable. to see an equal metric (counter when eVar is set) take the corresponding "Instance" metric. That is, if. 8. . RimUnder Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. You would not be able to run Mathematical operations at least within the UI for the sole reason that the evar values even if passed as numerical numbers would be passed as strings. Thank you,Thanks for providing some additional context ! Love how much detail you provided. Adobe recommends making sure that values you send to Adobe are concise to prevent truncation. We discovered that the eVar was deleted. list3 in AppMeasurement and the Analytics extension custom code editorAdobe Analytics Expert Frederik Werner shows how to increase value of Adobe Analytics through Classifications with real world examples. submit (function () { s. Appending tracking code query strings are. 4? Now I have these evars have been sent to the Datasource. Lookup Value. Locate the Props section. Page(Page), Username(eVar) and LoggedInCount (Success event1) and LinkClickCount(Success Event2) I have applied Analytics like this: a) Track how many times person logged in - When a person successfully logged in, Fire a direct call rule with Page (Landing page value) and eVar (logged in person's name), SuccessEvent1 (With. g. Props have the ability to become list props, which accept multiple values in the same hit. Last update: 2022-12-09 Topics: Variables Created for: User Admin List variables are custom variables that you can use however you’d like. There is not a dedicated field in the Adobe Analytics extension to use this variable. A basic report shows rows of string values (dimension), against a column of numeric values (metric). Name: Each delimited value can contain a maximum of 255 characters (or less if using multi-byte characters). The Merchandising eVar instance lookup for post_product_list is different from event_list lookup column in Data Feed. ”. Also note that I said "byte" not "character", which isn't necessarily the same length, depending on the character. Products are mapped for Adobe Analytics under several XDM fields: Category is mapped to productListItems []. Also note that I said "byte" not "character", which isn't necessarily the same length, depending on the character. I need to end up, further down my program, being able to select a segment and get a random selection of 'evar' values from the last 7 days. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. Tracking Code is a Conversion Variable (Like an eVar) available in Adobe Analytics by default. Hit 18: prop not set with anything, eVar's "123" continues to be attributed. Transcript. capture page URL and path in eVarX=. In case there isn't such feature (point 2 and 3) available in Adobe Analytics, then it would be helpful to see a common benchmark that Adobe generally has has seen. ) No character limit concerns (100 chars for props) Faster data availability in Adobe Experience Platform to power real-time personalization use cases; First-party device IDs for enhanced accuracy of visitor identification; Drawbacks to using Experience Platform SDKsIf your reporting values contain such characters that you choose to classify, use the following steps: Log in to Adobe Analytics, then navigate to Admin > Classification importer. As processing rules. AppMeasurement uses the g query string parameter for the first 255 bytes of the URL in. The variable that our partners generally use to store custom data in is called an “eVar” or a “custom conversion variable. suneeshkachroo. Blog Post: Warm Welcome to the next Tech post on Adobe Analytics! 1. Learn. It is a hit-based variable that stores contextual information about products and can be set together with both standard commerce events and custom success events. Props can only report values with hits where the values were set. Props by default do not persist beyond the hit they are set. Read real-world use cases of Experience Cloud products written by your peersRemove escaped characters: When collecting data, some characters (such as newlines) can cause issues. Most of us would agree that List Variable is one of the most powerful variable types in Adobe Analytics since they allow us to set an eVar to many values on the same hit. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. Community. Isn't full Page URL supposed to be available in data warehouse without character limits? That said, if this is how your site is set up, and if the eVar is set to a Hit level expiry, there should be no difference (with the exception that props have a 100 character limit, and eVars have a 255 character limit - or maybe your prop is configured as a list, etc). A custom dimension that you can use in reporting. Values passed into eVar variables follow the user for a predetermined period of time. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey. On those instances, we use a single eVar to capture multiple values with a delimiter and segregate them by classification. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. Rather than rebuilding the evar, the team decided to modify the calculated metric to remove the eVar reference. Hi @-Stef- PageURL or eVars in Adobe Analytics have a size limit of 255 bytes, hence for any pageURL longer than that, we can consider using two eVars (assuming 255 bytes should be sufficient for pageURL+path; and another 255 bytes for the query string parameter) . Read real-world use cases of Experience Cloud products written by your peersSo Adobe evar , prop and events are tricky so hopefully I can explain it too you in a useful way. If you like to multiply the evar value by the number of instances, then set the rate and hinge to instance. 01 last value in eVar) in reports. Click the desired tag property. Additionally, the current value of the merchandising variable is tied to all subsequent products until one of the following conditions is met: The merchandising eVar is overwritten with a new value. I understand there are processing time/resource concern for things like pathing and Merchandising eVar, so perhaps just allow us of up to 10 prop for pathing, and 10 eVars for merchandising per report suite. The only issue using a list prop t. In Data Feeds, the post_product_list column may contain the merchandising eVar instances. use a serialization ID. But before. products, it would make sense that I need to escape the inner pipe character. e. Instead, eVar values are. 1/13/23 4:31:10 AM. Page Name has a 100 character limit, while custom conversion variables (eVars) have a 255 character limit. You just need to toggle it once for your eVar. This column uses a non-standard character limit of varchar(244) to accommodate back-end logic used by Adobe. Hi @-Stef- PageURL or eVars in Adobe Analytics have a size limit of 255 bytes, hence for any pageURL longer than that, we can consider using two eVars (assuming 255 bytes should be sufficient for pageURL+path; and another 255 bytes for the query string parameter) Backslash. Common dimensions include Page, Referring domain, or an eVar. Unlink GA, Adobe Analytics is a premium suite, Do you have any idea how to get demo-account?You also have the option to send a delimited value into a single eVar; however, you will again be limited, but this time by a maximum of 255 characters for the entire string. Existing Functionality: Currently variables such as s. 25 eVar character limit. Prop- These are non persistent variables. Each eVar is represented by a number. A custom dimension that you can use in reporting. My company enjoys the funnel perspective presented when you look at: Visits --> Unique Visitors --> Customer IDs. Adobe does not currently offer any options for lengthening it. Increases by 1. Courses Tutorials Certification Events Instructor-led training Tutorials Certification Events Instructor-led trainingRead real-world use cases of Experience Cloud products written by your peersSign In. You can set campaign to a value or a query string parameter. The evar is enabled. Adobe Analytics. analytics. A custom dimension that you can use in reporting. Its primary purpose is to segment conversion success metrics in custom marketing reports. eVars are used in Adobe Analytics as the primary custom variable helping you gain meaningful insights into your user's journey. eVar. Common page variables include props, eVars, and events. Click Export File, and open the downloaded file in a. It's pushing the limits of what is achievable but it might just be do-able. The ‘Product’ dimension reports the name of the product in the hit. . Mobile attributes: Provides additional context for. Customer Attributes show as unspecified in Adobe Analytics. increments), and with prices up to $100,000 I may increased create these calculated metrics by group. And this essentially turns it in to a prop with a larger character limit. @jenna_kosinski All evars are independent w. Transcript. eVars are used in Adobe Analytics as the primary custom variable helping you gain meaningful insights into your user's journey. Description. g. Enable Marketing Channel report . Courses Tutorials Events Instructor-led training View all learning options The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Now we would like to understand how many users: click to another language under SAME Document ID. If a product name includes a comma, AppMeasurement parses it as the start of a new product. Locate the eVars section. Character. For any. While there is no doubting that. Exceptions to this statement are as follows: You can use props in real-time reports. 26 # of variables allowed in SiteCat. Values passed into eVar variables follow the user for a predetermined period of time. g. If you have lesser states (The character of all the states combined together including delimiter is less than 255 Character Bytes), I would prefer an Single eVar sorted properly by Ascending or descending order to capture it. My evar123 is directly populated with the query string parameters via Adobe Tags. This is extremely limiting when implementing a page naming strategy, particularly when including additional information with the page title. List vars are a separate variable, and there are only three list. example:. Analytics > Admin > Report Suites > Edit Settings > Conversion > Finding Methods. Sign In. Adobe’s authorized_keys file is in the . - 542905 Hi Pablo, I am very very new to Adobe Analytics. 4 version has the reportSuite. To add or. Save your settings. trackAction('log_addToWallet_pressed'); } My initial thought was to create a GENERAL trackAction Data Element that I could apply to an eVar and map to its associated Context Data function via Processing Rules, so that ANY 'trackAction' function could be pulled. Using Report Builder to learn the Adobe Analytics API; Using Postman to Make Adobe Analytics 2. From an architect’s view, we tend to restrict eVars because the maximum limit of eVars per Report Suite is around 200-250 based on Adobe packages. Thanks everyone!prop/evar/event - Need suggestion. You can set campaign to a value or a query string parameter. Even if you concatenate multiple eVars to capture in List Variable, the same will be truncated right? If you include a. Locate the Page name section. The prop is enabled. 1. These pairs are transferred in the header and not. For reference, here are more details on order of operations for Adobe Ana. Dear 1982luca, 255 char limit is hard and we have to live with that for now. 10:02AM, Type-in URL of Page A > Page B > Exit. Some dimensions and metrics that can be used in Data Warehouse are not available when using other capabilities in Adobe Analytics. . Adobe Analytics. Sometimes URLs are longer than 255 bytes. I would like a 4th option of counting an event once per visit, per a unique value of another variable (e. useBeacon variable is a boolean that determines if AppMeasurement uses the browser’s navigator. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. e. Not quite the ideal, but it's worth experimenting with. you could check the report for evar12 in the reports section, should show what you need out of the box. If you specify 4 does not contain strings, 3 separator characters are required. This dimension is valuable in understanding what contributed to the hit matching a marketing channel. tsv. Hi, I would prefer to use a prop and make it a list prop by using a delimiter of my choice in the admin settings. Its primary purpose is to segment conversion success metrics in custom marketing reports. 07-07-2021 02:50 PDT. For example, ‘snow’, ‘Snow’, ‘SNOW’, and ‘sNow’ are all considered the same value. I mean, if the eVar and the prop is set exactly on the same hit (assuming its always together), the solutions above would only describe the differences for pa. . (250 eVar for Ultimate version). Dear Mooreevan, I would suggest ListVar if you are going to attribute conversion metrics to it. It has been implement using conversion variable syntax. Just check the below document :- - 418895Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Creative Cloud Document Cloud Commerce Marketo Engage WorkfrontlistVars would be great in this case, but keep in mind that you only have three listVars per report suite. These are the delimited sections you can provide: Product name (required): The name of the product. If you are using the GET method, you are limited to a maximum of 2,048 characters, minus the number of characters in the actual path. On-demand Services. When you need to put more than one value into an eVar (a conversion variable) at one time, what are you going to do? List variables to the rescue! In this video, learn how and why to configure and use list variables in Adobe Analytics. See moreeVars are mapped for Adobe Analytics under the XDM fields _experience. Basically, external system is injecting data into AA by using API 1. For more information, please visit the documentation. If you are interested to see how this works, you can pull out a data feed, and study the behavior of any visitor through the following columns eVarXX and post_eVarXX. Check this box if you would like these characters removed from feed files. list1 - s. 18-05-2022 11:47 PDT. Yes, once you tag, the states will be captured as individual line items. analytics. HAPPENING NOW! Join us for our next Community Coffee Break on November 14 at 10am PDT. Each product within the Products Variable has a 100-byte character limit and can contain up to six predefined, product-specific fields which are separated by. Sign In. These pairs are transferred in the. Transcript. I am not sure if I use merchandising eVar though?One additional point: it may be worth "seeding" the values using Classification Importer (e. g. Go to the Rules tab, then click the desired rule (or create a rule). You can also copy the value from another Analytics variable. Go to the Rules tab, then click the desired rule (or create a rule). Hierarchy variables: 255 bytes total across all levels. pageName and s. An eVar is persistent which basically means it holds its value until the variable expires.